AI in video production

Many fear that Artificial Intelligence will standardize creativity, and that could happen. For me, tools only become "generic" when they are treated as an off-the-shelf product, and not as an extension of human vision.

While AI may be automating processes, reflecting on and building identity remains a territory that depends on human perspective and sensitivity.

For our newest project, we received a challenge from China Link: to redefine what an institutional film is. That's when we decided to break with the obvious and delve into the visceral aesthetic of 80s action films: impactful phrases, eccentric stereotypes, excessive epic scenes, etc.

All of this brings to the forefront a discussion that transcends what we call an institutional film. We don't need to follow ready-made, standardized formulas; we need to think outside the box, knowing that the most important thing is to create communication that builds bridges between brands and customers. In other words, our discussion goes beyond AI and is about building essence and identity.

And we don't use AI to replace, but to expand the visual concept. We create scenarios and scenes that would be inaccessible in a conventional production.

Scenes captured with authenticity, maintaining the human element that connects the brand to the audience. The result is not "made by AI," but rather a work with the soul of the company, enhanced by technology.

Therefore, using AI authentically requires partners who not only master the tool, but importantly, master the narrative.

We use AI to expand, complement, and enhance human capabilities. 🚀

hashtag#AI #Advertisement #Creativity #AI #DigitalMarketing #Branding #Innovation

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