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What is Branded Content and How to Use It in Your Business?

Branded Content, Corporate Videos, Video marketing, video Case, Concept Videos - these are just a few terms that describe an important communication strategy to boost your brand.


Branded Content goes beyond just posting a story or reel on Instagram. This strategy demands professional technique and language to effectively convey your company's essence to your customers. Now, more than ever, Branded Content is crucial for businesses that want to stand out and grow in the competitive market.



What is Branded Content?


Branded Content is type of video that assists marketing strategies. In recent years, it has gained significant traction due to the exponential growth in online video consumption. According to Cisco, an impressive 82% of internet traffic is generated by videos.



Why is branded content is important?

  1. Increased Traffic: Videos significantly contribute to increased organic traffic. According to Wyzowl, 76% of companies that use video marketing have seen an increase in traffic to their digital channels.

  2. Return on Investment (ROI): Studies show that video marketing has an excellent ROI. About 83% of businesses believe videos provide a good return, with those investing in video marketing seeing a 54% increase in brand awareness.

  3. Easy Consumption and High Engagement: Videos are dynamic, engaging, and easy to consume. They allow for a deeper connection between consumers and brands, explaining complex topics in an accessible way.

  4. Preferred Format: Videos are currently the preferred format for users. They effectively synthesize information, attracting a larger audience in a shorter amount of time.

  5. Bridging the Gap Between Consumers and Brands: Videos help bridge the gap left by the lack of physical contact with products, enabling consumers to understand products and services in detail.

  6. Social Media Impact: Videos are widely consumed on social media, contributing to the success of marketing campaigns.

  7. Effectiveness in Email Marketing: Videos are excellent for email marketing campaigns, increasing open rates, shares, and forwards.

  8. Increasing Accessibility: Video formats and equipment are becoming more accessible, allowing businesses of all sizes to adopt video marketing strategies.

  9. Customer Retention and Loyalty: Videos aid in post-sales efforts, strengthening company branding and contributing to customer retention and loyalty.


How to Use Video Marketing in Your Business?


Branded Content goes far beyond simply posting a story or reel on Instagram. It’s a strategy that demands technique, language, and professionalism to convey your company’s essence effectively to your customers. Today, more than ever, this tool has become essential for companies aiming to stand out and grow in the market.


How C35 Filmes could help your strategies?


At C35 Filmes, we specialize in providing end-to-end video production services, from scriptwriting to finalization. Our goal is to produce inspiring projects that build connections between brands and their audiences. Here's how we support your business:


  • Complete Production Services: We handle the entire production process, ensuring high-quality results.

  • Strategic Expertise: We understand the importance of video marketing metrics and use this knowledge to optimize engagement, interpret data for continuous improvement, and align content with your business goals.

  • Inspiring Content: Our productions are designed to inspire and engage, creating meaningful connections with your audience.

  • Measurable Results: We focus on delivering measurable returns on investment, demonstrating tangible results to our clients.

Transform Your Company’s Communication Now!

Video marketing is a powerful tool that can transform your company’s communication. By providing sincere, dynamic, and interactive content to your brand’s followers, you can closely monitor and achieve impressive results.


Ready to Transform Your Communication Strategy? Contact C35 Filmes Today!




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